Since when has a corporation, or even a small company, been capable of 'caring'? I can make a connection with charities and caring for the people they support, but not a large, profit-making company. A company is an entity incapable of emotion or compassion - only individuals within that company can 'care' about causes. The cynical side of me, therefore, finds it hard to believe their motivation behind certain 'green' initiatives.
Of particular note are hotel chains who 'care for the environment' so much, that they'd like us to re-use our bedsheets and bath towels for our entire stay, in order that we save the planet. And this would have no correlation with saving them thousands of pounds in laundry bills? Of course not.
Same with the supermarkets - we'll charge you 5p for a carrier bag because it will put you off using them and therefore save the three-toed Columbian tree frog from extinction. Hmm - nothing to do with making an absolute fortune on plastic bag sales then?
I don't mind saving the environment - I'm all for it - but not if someone else is making a massive profit from my efforts.
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