DFS say they only have two sales a year. In that case they are absolute genuises at making it seem like only one sale that lasts a whole 12 months. Annoying.
On top of this, their lastest radio advert had the audacity to inform me that "Every sofa in our sale is reduced". Wow. What an amazing concept. You mean to say that all the sofas in the sale are discounted, instead of having sofas in the sale which are the same price as before?
As I said - genuises.
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